It was a moment in time recently that gave clarity to my vision. Whilst we are aware of poverty and inequality around us, not everyone will recognise it enough to make changes.

This month I am celebrating six months since I started my venture, Smart Money Green Planet. When I first started, I did not know what would happen. I was not sure if I would continue blogging or even if anyone would read it. I have been pleasantly surprised. More and more individuals are engaging with me over my content on the blog and various social media platforms, especially Twitter. Over the last six months, my vision has continuously been changing and so has my blog. I would like to think that this change is a natural part of my continual improvement process.

Now back to why I am supporting the UN’s Sustainable Development Goals, also known as SDGs or global goals. The goals are designed to help achieve a more sustainable way of living by addressing issues such as poverty, hunger, pollution, inequality, climate change, education and resource consumption etc.

It was a moment in time recently that gave clarity to my vision. Whilst we are aware of poverty and inequality around us, not everyone will recognise it enough to make changes. A few weeks ago, I was doing my weekly grocery shopping at a local supermarket. I filled my trolley with all the items that I knew my family would use that week. This included fresh fruits, vegetables, dairy, snacks and a range of breakfast items.

Having ticked every item on my grocery list, I headed to the checkout counter. In front of me was a woman, of a similar age to me, with her items. As she emptied her trolley, I noticed that she had purchased a lot of reduced breads, buns, jam and a few other items that were on offer. She then turned around and looked at my trolley and then at me. I must admit, this made me feel a little uncomfortable. I smiled at her. She smiled back and politely looked away. It was at this very moment, I fully became aware of the poverty and inequality around us and how it exists even in the West!  This one moment in time made me realise how lucky I was to be in a position where I can grab whatever I needed.

That evening I could not stop thinking about this lady and her situation. It made me wonder what the reasons may be for someone in the West to be in such a situation. Was it because the cost of living was high, wages were too low, unemployment or were people making the wrong decisions? Several questions raced through my mind the entire time. I knew there could be a number of factors leading to why people live in poverty even in developed countries.

Call it a coincidence or sheer luck, but that evening while I was scrolling through my twitter feed, I noticed a UN sustainable development goal tweet. Whilst I was already aware of the sustainable development goals, I didn’t really think about them in much depth, until that evening. So I followed the link and I came across an array of information and initiatives that were taking place everywhere to make the world a better place.

That was when I started thinking about the goals and how I could make a difference, even if it was a small one. I did not want to make just a global difference, I also wanted to bring the change locally. I realised that the benefits of sustainable development need to be twofold, one where people benefit from this on a local level, and one where efforts are made on an international level.  At this point, I took what is my key strength, environmental business management, and decided to incorporate the SDGs into my blogs for small businesses to consider during decision making processes.

So, I would like to thank the woman who was in front of me that day, because of that one moment, I decided to start supporting the implementation of Sustainable Development Goals in a way that I saw fit.

Thank you for taking the time to read this blog.  I hope you too will support initiatives locally and globally to achieve a sustainable future for us and for generations ahead.



  1. This is such an interesting post! It’s weird how such a small thing can cause us to open our minds up to what is happening around us! Definitely need to go away and think about this more – thank you for sharing!

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